Product Code: 22EL-740-4035
This program is complimentary to AABB individual members through the generous support of QuidelOrtho.
Please note: This is a Single Viewer registration for one participant for the on-demand version of this program. After registering, immediate access is granted via the AABB Education Platform at https://education.aabb.org.
If you registered for the live program you do not need to register for this on-demand program (access to the on-demand Hot Topic Discussion was included with the live program registration).
Program Description: The COVID-19 pandemic exacerbated blood shortages across the world and highlighted the need to leverage innovative strategies for building a robust and sustainable blood supply. Join us, as we prepare for the recognition of World Blood Donor Day, for this Hot Topic Discussion to learn about strategies from around the world to attract and retain blood donors. You will learn about emerging research on evolving individual donor motivation and strategies to build and maintain a robust blood donor base in the United States, South Africa, Guyana, and the Caribbean. The program will cover successes involving the building of partnerships that incorporate governance structures and public stewardship for civic-driven blood donation, and case studies of accomplishments in building community involvement to reach target demographics such as donors of color, younger donors, and the growing aging population. Expert speakers will provide brief presentations, followed by a question and discussion period.
