AABB is a diverse, connected and established community of healthcare professionals dedicated to advancing transfusion medicine and biotherapies. Members include physicians, nurses, scientists, researchers, administrators, medical technologists and other health care providers, located in more than 80 countries.
20,000+ Professional Community
6,000+ Individual Members
1,300+ Accredited Institutional Members
Align your brand with the advancement of blood and biotherapies for donors and patients throughout the world, while increasing corporate visibility and establishing key relationships.
Benefits include:
AABB members rate education as one of the most valuable resources provided by AABB.
Sponsorship of educational content provides high-quality education while showing your company supports those in the field. Sponsoring companies will also be highlighted in several locations on the AABB website, during the program, and in multiple AABB communications including our newsfeed, AABB Weekly Report, AABB News, SmartBrief, email and/or social media.
 Sponsored Education eCast |  Science and Innovation Forum | |
| Usually provided by sponsors in the form of Hot Topic discussions, these e-Casts are an opportunity for AABB Members to learn and participate in discussions that are timely and relevant to their practice and the field. | These programs are presented by companies serving the AABB community and target a critical need in the field that can be addressed by the sponsor’s solutions technology. | |
| Attendance (live) | 250-800 per event | |
| Registration (on-demand) | Up to 1700 | |
| Attendance cost | Free for AABB members / nominal cost for non-members | Free for everyone |
| CE credit offered* | Yes | No |
| Program development | AABB content with sponsor input | Sponsor content and speakers |
| On-demand availability | Up to 2 years | Up to 1 year |
| Free sponsor access code | Yes | N/A (already free access for everyone) |
| Sponsor recognition (inc. logo) in selected AABB marketing and promotions | Yes | Yes |
| Promotion of permitted sponsor products and services | No | Yes |
| List of attendee / registration contact info | No | No |
| Within 15 days after the live program, AABB will send an email to all registrants a message / statement from sponsored company. Message must be approved by AABB. | No | Yes |
*CME is not available to attendees on either program. If CME is an important aspect to your company, please inquire about grant support.
AABB is the definitive source for news and resources for the blood and biotherapies community, delivering need-to-know information, analysis of current and emerging issues in the field, and cutting-edge research to help members expand their knowledge and continue their professional growth. There are many opportunities to advertise and reach your optimal target audience across AABB’s portfolio of both print and digital publications.
 AABB SMARTBRIEF |  AABB WEEKLY REPORT |  AABB CELLSOURCE |
Is AABB’s daily news email, curating up-to-date news on transfusion medicine, biotherapies, and more for a subscription-only audience. | Is AABB’s weekly, member newsletter highlighting top stories from the AABB Newsfeed. This includes updates on the latest news, analysis, commentary and updates on critical topics for the blood and biotherapies community. | Is AABB’s monthly biotherapies newsletter, highlighting top stories from the cellular therapies field, AABB news and more. CellSource is published each month on LinkedIn as an open-content newsletter available for all to reach. A monthly email reminder upon publication is also sent to a list of LinkedIn subscribers and email contacts. |
| Daily | Weekly | Monthly |
| 8,700 | 4,500 | 1,100+ LinkedIn subscribers 2,400+ email list |
| 51% total open rate | 36% open rate | 5,000+ average monthly views |
| 0.64% ad click-through rate | 7% click-through rate | Over 3% average engagement rate |
 TRANSFUSION JOURNAL |  AABB NEWS |  AABB SUPPLIER GUIDE |
Is AABB’s scholarly, peer reviewed journal, publishes the latest research and advances related to transfusion medicine and biotherapies. Each issue addresses important topics to the field and reaches a global audience that includes AABB members and more than 1,000 institutions. | Provides an insightful look at critical issues affecting the field. Each issue takes a close look at the industry through feature articles, in-depth news stories, interviews, expert opinion columns and coverage of critical issues affecting the field. AABB News is received by all AABB members. | Is the premier online directory for serious purchasers of your company’s products and services. This year-round opportunity exposes your offerings to key decision makers in transfusion medicine and biotherapies. |
| Monthly | 11 issues/year | - |
| 6,000+ print circulation and 700,000+ digital downloads | 6,000+ print circulation | - |
The AABB Standards-Compliant Program offers assurance to buyers that laboratory equipment and supplies are in compliance with AABB Standards. Vendors can apply to have AABB accreditation experts review their products and, if approved, the product will receive an AABB Standards-Compliant seal for use in marketing material and will be added to a list of products achieving this recognition, available on the AABB Website and through various communications.
AABB Job Board is the leading job-search portal for finding qualified healthcare professionals that have specific experience in blood banking, transfusion medicine and biotherapies. Post your job openings instantly and find qualified, experienced professionals fast with a highly targeted talent search.
Find out about our AABB Annual Meeting opportunities and how to get involved here.
4550 Montgomery Avenue
Suite 700, North Tower
Bethesda, MD 20814
301.907.6977
