Fostering Equity Through Strategic Inclusive Outreach (25EL-571)

Please note: AABB reserves the right to make updates to this program.

• Educational Track: Leadership Management
• Topics: Blood Donation & Collection, Patient Transfusion
• Intended Audience: CEOs, COOs, Directors, Donor Recruitment Staff, Hospital Blood Banks, HR Personnel, Laboratory Staff, Managers/Supervisors, Medical Directors, Nurses, Physicians, Residents/Fellows, Scientists, Students (MD, MT, SBB), Technologists, Transfusion Safety Officers
• Teaching Level: Basic, Intermediate

• Director/Moderator: Terrie Foster, RN, MScN, Manager Stakeholder Engagement, Canadian Blood Services
  Speakers:

  • To be announced

• Program Description

  This eCast will provide essential insights into addressing unconscious bias and developing inclusive strategies for diverse community engagement. Attendees will gain a comprehensive understanding of how hidden biases can shape decision-making, influence team dynamics, and affect interactions with employees and blood donors.

  The program will begin by exploring the concept of unconscious bias, supported by real-world examples that illustrate its subtle yet significant effects. Participants will be guided through self-reflection exercises and introduced to practical tools for recognizing and addressing biases, helping them become more mindful and effective leaders.

  The program will then shift focus to strategic community engagement, emphasizing the importance of building trust and representation in diverse communities to support blood donor recruitment and retention. Through a real-life case study, attendees will learn how to identify barriers such as education and trust and develop targeted outreach efforts. Best practices for partnering with local organizations and aligning outreach goals to create inclusive, community-centered donor initiatives will also be highlighted.

  By the end of the program, attendees will be equipped with actionable strategies to mitigate bias, foster inclusivity, and promote equitable engagement that benefits both their teams and the broader community.

  Learning Objectives

  After participating in this educational activity, participants should be able to:

  • Describe unconscious bias and its impact on workplace interactions, leadership, and donor engagement, including how it can shape perceptions and decision-making processes.
  • Identify and discuss barriers to blood donation within diverse communities, focusing on trust, education, and representation, and how unconscious bias contributes to these challenges.
  • Apply tools and strategies to address unconscious bias in decision-making and interpersonal relationships with employees and/or donors to enhance engagement and retention.
  • Design and implement community outreach and leadership practices aimed at fostering an inclusive environment and expanding blood donor presence in diverse communities.
  • Demonstrate how addressing unconscious bias and building advocacy can create positive and equitable experiences for teams, communities, and donors.

  Registration

  Registration includes access to both the live and on-demand version of this eCast.

  If you are a facility interested in participating in this eCast, simply complete the Group Viewing registration form and AABB will provide detailed instructions to share with your team approximately one week prior to the live program (each team member to register for the program utilizing a promocode). For single viewers, simply click on the Register button below to register.

  Please note: registration for the live eCast will close 1 hour prior to the eCast start time. If you register after this time, you will receive access to the on-demand eCast when it is available.

  Single Viewer	Register
  Group Viewing	Register

  Continuing Education Credit

  This activity is eligible for one (1) continuing education credit/contact hour for Physicians, Nurses (including California-based nursing professionals through CBRN), California Lab Personnel, Florida Lab Personnel and General Participation credit. AABB reserves the right to reduce or increase the number of credits granted based on the final activity duration. For more information on each credit type please visit our Continuing Education Credits webpage.

  There is no financial support for this activity.

  

  In support of improving patient care, this activity has been planned and implemented by the Association for the Advancement of Blood & Biotherapies (AABB) and CME Outfitters, LLC. CME Outfitters LLC. is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.

  Physicians (ACCME): CME Outfitters, LLC, designates this live activity for a maximum of one (1) AMA PRA Category 1 Credit^TM. CME Outfitters, LLC, designates this enduring activity for a maximum of one (1) AMA PRA Category 1 Credit^TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

  Claiming Credit
  Live Activity - Upon completion of the live activity, you will receive instructions to complete your evaluation, which is necessary to claim credit and receive your certificate of attendance/completion (credit must be claimed by the date provided in the instructions). The evaluation can be found by logging into the AABB Education Platform.

  Enduring Activity - Once the enduring (on-demand) program is available, you will receive instructions to access the AABB Education Platform. Upon completion of viewing the enduring activity, you will need to complete the evaluation, which is necessary to claim credit and receive your certificate of completion (credit must be claimed by the date provided in the AABB Education Platform).

  Program & Credit Expiration Dates:

  • Live Activity Program Date: September 3, 2025; Credit Expiration Date: October 3, 2025
  • Enduring Activity Program Dates: September 3, 2025 – September 2, 2028; Credit Expiration Date: September 2, 2028

  Disclosure Declaration

  It is the policy of CME Outfitters, LLC, and the Association for the Advancement of Blood & Biotherapies to ensure independence, balance, objectivity, and scientific rigor and integrity in all of their CE activities. Faculty must disclose to the participants any relationships with commercial companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients. CME Outfitters, LLC, has evaluated, identified, and mitigated any potential conflicts of interest through a rigorous content validation procedure, use of evidence-based data/research, and a multidisciplinary peer review process. The following information is for participant information only. It is not assumed that the presence of such relationships will have a negative impact on the presentations.

  Disclosures for the planners of this event can be found here. Disclosures for the program faculty, peer reviewers, and CME Outfitters, LLC. personnel are provided at the beginning of the program.